Sao Paolo 2015

At the heart of the Latin American economy, Brazil has grabbed the world’s attention with the strength of it’s economy and growing role on the global political stage.

The city is home to the largest regional financial market, and brings together global TV and bureaus, as well as a strong local media, so you can expect to meet editors from Folha, O Globo, Voce, Exame, Valor Economico, Capital Aberto and international publications such as the the BBC, Bloomberg, and The Economist.

Thanks to our Sponsors

Participating Institutions

CEMS (Global Alliance)
Cooperative University College of Kenya (Kenya)
Esade Business School (Spain)
FGV - EAESP (Brazil)
Georgetown - McDonough (USA)
IAE Business School (Argentina)
IE Business School (Spain)
IESE Business School (Spain)
ISE (Brazil)
Oxford - Saïd (UK)
UCLA - Anderson (USA)
Univ of Toronto - Rotman (Canada)
Univ of Virginia - Darden (USA)
Univ St Gallen (Switzerland)
Vanderbilt - Owen (USA)

Itinerary

Thursday october 1st

ISE - Rua Martiniano de Carvalho, 573 - Bela Vista, 01321001 - São Paulo

9:30am               Registration for conference with coffee, fruit and pastries

9:45am               Welcome from MaKi Conference Organizers

10:00-11:45am    Best Practices Session I
An Insider Perspective on Brazilian Media
Pedro Sigaud Sellos, Executive Director Communications, IICS    
Working with Brazilian Media from outside the country
Mayra Buxeres, IESE  

12:00 - 1:45pm    Lunch with guest speaker

2:00-3:15pm       Media Panel I
Careers Editor, Valor Economico
Freelancer, Folha / Valor Economico / Globo Editions
Reporter, Você S/A
Reporter, Revista EXAME

3:15pm                Coffee break

3:30-4:45pm       Media Panel II
Brazil Bureau Chief, The Economist
Bureau Chief, Bloomberg
Education Reporter, Folha de S. Paulo

5:00pm               Cocktail toast by ISE Business School   

friday october 2nd

FGV - EAESP - Avenida 9 de Julho, 2029 - Bela Vista, 01313-902 - São Paulo

9:00am               Check in

9:15am                Welcome from MaKi Conference Organizers

9:30-10:45am      Media Panel III
Editor-in-Chief, Bloomberg InfoMoney
Editorial Project Manager, Veja
Business Reporter, BBC

10:45am               Coffee break

11:00-12:15pm     Media Panel IV
Chief Editor, Globo - Pequenas Empresas & Grandes Negócios
Executive Editor, Exame
Editor-in-Chief, Profissional & Negócios
Columnist, Mercado Aberto - Folha

12:30 - 1:45pm    Lunch

2:00 - 3:45pm      MasterClass - FGV - EAESP Professor Marcelo Coutinho
Digital Social Networks in Brazil
Key trends and the power of video for e-learning
and professional development
Marcelo Mejlachowicz, co-founder and CEO, Veduca
Luciene Antunes, Communications and Marketing, Veduca

4:00pm               Cocktail toast by FGV with networking