Hong Kong 2017

This was the fourth MaKi Media Conference held in the media hub of Asia, and each time the Hong Kong conference brings together global and regional media to offer invaluable perspectives and direct contact with the Chinese and Asian markets.

Media from Hong Kong and the Chinese mainland include TVB, Toutiao and Hong Kong Economic Journal, with bureau chiefs and correspondents from the FT, Bloomberg, The Economist, Forbes, Nikkei Asian Review and others.

Thanks to our Sponsors

Participating Institutions

Baruch College / CUNY (USA)
CEIBS (China)
Cheung Kong GSB (China)
CUHK Business School (Hong Kong)
EFMD (Europe)
ESADE Business School (Spain)
ESSEC Business School (France/S’pore)
Georgetown - McDonough (USA)
Graduate Management Admissions Council - GMAC (Global)
Grenoble EM (France)
HEC Paris (France)
IE Business School (Spain)
Imperial College Business Sch (UK)
Jönköping International Business School (Sweden)
MIT - Sloan (USA)
Sasin Graduate Institute of Business (Thailand)
UC Berkeley - Haas (USA)
Univ of Hong Kong Faculty of Business (Hong Kong)
Univ of St Gallen (Switzerland)
Univ of Sydney Business School (Australia)
Univ Virginia - Darden (USA)
UNSW School of Business (Australia)
Ivey Business School, Asia (Hong Kong)

Itinerary

Wednesday December 7th

Hi-speed train transfer from Beijing with on-board best practice session on Guan Xi

Dinner hosted by CEIBS
The Cloud, CEIBS Shanghai Campus, 699 Hong Feng Road, Pudong, Shanghai

Thursday December 8th

9:00am                Registration for conference with buffet breakfast

9:15am                Welcome from Vice President and Co-Dean of CEIBS, Prof. Zhang Weijiong

9:25am                Introduction from MaKi Conference Organizers, Kiki and Matt

9:30 - 10:15am     Best Practices Session - WeChat
                           WeChat as a marketing tool for b-schools
        Marketing Executive, WeChat

Case Study: How to gain exposure on WeChat for faculty-generated content
Yuan Mei - Assistant Director, CEIBS Marcom, Head of Chinese language team

10:15 - 11:00am   MasterClass - CEIBS Professor Rama Velamuri
Digital Entrepreneurship in China

11:15 - 12:30pm   Media Panel ‘Business and Financial markets in Shanghai’
Shanghai Bureau Chief, WSJ
Finance Presenter, ICS TV
Chief Editor, Yicai Global
Business Editor, Shanghai Daily
Shanghai Bureau Chief, CCTV

12:30 - 2:00pm   Lunch and group discussion

2:00 - 3:15pm      Media Panel ‘International Bureaus in China’
Shanghai Bureau Chief, Forbes
China Correspondent, El Pais
China Correspondent, BBC
Shanghai Bureau Chief, FT

3:30 - 4:00pm      Best Practice Session - GMAC

4:00 - 5:00pm     Media Panel ‘Leading Media Across Asia’
Education Editor, SCMP
General Manager Recruitment and Education, SCMP
China Correspondent, Channel NewsAsia
Editor, Sixth Tone
Correspondent China Economy, Reuters News

5:30pm                Cocktail